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You have probably reached this page because you want to know more about the story behind But the story is simple: We are no heavily financed StartUp, we are not a big luxury magazine and we are not a seller oder buyer of watches. is nothing but a simple and honest website about watch reviews regarding automatic wristwatches, all kinds of luxury watches and the most important equipment (eg. straps, bracelets, watch winders, tools, etc.).

Our editing team is a small team located in southern Germany and tries to bring you the best high quality content about watches and watchmaking from all over the world. Our goal is to show our readers exactly what to look out for in the market and which brands / models are suitable for their individual needs and preferences.

The services we provide are 100 % free to our users. We keep our website running by placing so called affiliate links. If you click on one of these links and buy a watch, we get a small amount of money from the seller. That does not make the watch more expensive for you and it does not affect the ratings we give the watches in our reviews.

Furthermore we sometimes place small ads on our website. The ads are managed via Google, making sure we do not have to deal with the advertisers directly. This way we make sure that there can be no conflict of interest of any kind.

We do wish you the best of luck finding the right timepiece for your wrist.